of UK households had a connected TV in Q1 2026. The screen is ready to do more.
Ofcom, Media Nations 2026
Shoppable CTV for brands, retailers & agencies
Make TV instantly shoppable.
Your products are already on screen. SceneLogic lets viewers shop them in the moment, and shows you exactly what that moment was worth.
Summer Villa · S2 E421:14
OKShop the look
02 · The problem
Your placement creates the demand. Search takes the sale.
“Where's that shirt from?”
linen shirt villa show beige…
Demand you paid for, captured elsewhere
The viewer wanted your product. A search engine and a competitor got the click.
Value you can't prove
The placement worked, but your report only shows reach.
01
See it.
A guest on screen is wearing exactly the right shirt. Product placement is doing its job.
02
Want it.
The viewer thinks "I want that". At this point TV has already done the hard work of creating demand.
03
Search manually.
They reach for their phone and start again from nothing: guessing keywords, scrolling, comparing.
41% of UK viewers search for products to buy as a second-screen activity.Teads CTV Pulse 2025, citing GWI UK data
04
Lose the moment.
The scene moves on. Search owns the next step, and the brand that paid for the moment sees none of it.
84% of people looking for a brand they'd seen on TV used Google.One Day Agency, 2026 · commissioned survey
03 · Why now
Three behaviours are converging.
is the expected peak annual growth in UK retail-media spend in 2025/26. Budgets are moving towards commerce.
IAB UK, Futurescape Barometerof Britons use a second screen at least some of the time while watching TV shows. The phone is already in hand.
YouGov, March 2026 · 2,004 GB adultsYour next TV sponsorship can work like performance media.
04 · The product
The TV creates discovery. The phone handles action.
Featured products · Paid partnership
Summer Villa · S2 E421:14
OKShop this scene
The programme plays as normal.
Nothing appears unless the moment has sponsor-approved products tagged to it.
Illustrative product UI. The scene, products, brands and prices are examples.
Your phone is ready.
Choose “Send to phone” on the TV.
Choose “Send to phone” on the TV.
SceneLogicAd · Sponsored
21:14 · the terrace
Shop this scene
Summer Villa · Series 2, Episode 4
05 · What you get
Brand media that behaves like performance media.
SceneLogic turns your sponsorships, product placements and branded entertainment into a channel you can shop and measure, without making the programme feel like an ad.
01
Your moment on screen
The scenes where your products already appear, through placement, sponsorship or branded content.
02
Your approved products
Timecoded to the scene. Exact items, plus alternatives you approve for when the exact item isn't available.
03
A shopper on their phone
The viewer opts in and the scene goes to their phone. From there, one tap takes them to your product page.
04
Proof it worked
Qualified shoppable visits, saves and click-outs, broken down by scene, episode and product.
✓
Brand-safe by designNothing appears without your approval. Every product is checked by a person before it airs.
↗
Traffic to your storeDeep links to your product pages. Checkout, customer and data stay with you.
▤
Product-level reportingSee which scene sold which product, not just how many people watched.
⇄
Works with what you buySits on top of the sponsorship and placement deals you already make. No new edit is needed.
06 · Where it works
Wherever viewers see it and want it.
Fashion & beauty
Outfits, make-up, skincare, accessories and jewellery from reality and lifestyle shows.
Home & interiors
Furniture, lighting, paint, appliances and the design details from makeover formats.
Food & cooking
Ingredients, cookware, wine pairings and meal kits, straight from the recipe on screen.
Sport
Kit, trainers, equipment, limited drops and sponsor offers, at the moments fans care about most.
Travel
Destinations, hotels, tours and luggage that viewers can save and book later.
Creator & CTV-native
Merch, product lines, creator brands and fitness plans.
07 · Measurement
Know what every scene was worth.
Every interaction is tied to a moment, a product and a retailer, so sponsorship gets a performance story.
Summer Villa · Series 2 · Product reportIllustrative report
Qualified shoppable visitsPer scene
Products savedPer product
Retailer click-outsPer retailer
Top sceneE4 · 21:14
SceneProductMatchEngagement
E4 · 21:14Linen overshirtExact
E4 · 21:14Tortoise sunglassesExact
E4 · 21:14Raffia toteSimilar
E2 · 08:40Glow serum SPF 30Exact
This shows the report's layout and how results break down. No real campaign figures are shown.
08 · Why SceneLogic
Not an ad pasted onto TV.
A rights-cleared, scene-aware, opt-in product layer that viewers actually want to use.
Generic QR code in an ad break→Your exact product, in the scene where they saw it
AI guessing at what's on screen→Products and alternatives you've approved
Interrupting the show→A quiet prompt the viewer chooses to open
Put your products in the scene
Make your next sponsorship shoppable.
See SceneLogic running on your own category, and how it would plug into the TV partnerships you already have.
Contact: [add email address]
Sources and notes
- Ofcom, Media Nations 2026: 72% of UK households had a connected TV in Q1 2026.
- IAB UK, Futurescape Barometer: UK retail-media growth forecast to peak at around 30% a year in 2025/26.
- YouGov, March 2026: survey of 2,004 GB adults, weighted.
- Teads, CTV Pulse 2025 (UK), citing GWI Q1–Q4 2024 UK data. Vendor-published.
- One Day Agency, Second-Screen TV Viewing, 2026: agency-commissioned survey of 1,000 respondents. Treat as secondary evidence.
- Every product, brand, price, report and the scene itself are illustrative. No real campaign data is shown.